Saturday, October 20, 2012

THE RETURN OF CAN DO!

AN INTERESTING LITTLE ITEM CONCERNING BELA LUGOSI IS THIS 1934 PRESSBOOK FOR THE FEATURE LENGTH VERSION OF "THE RETURN OF CHANDU". 

The film was edited together into a feature from the first 4 chapters of the 12 part serial with the final 8 chapters edited into the following year's "CHANDU ON MAGIC ISLAND". 

At the time, producer Sol Lesser released this rather rare and handsome pressbook which nicely unfolded outward revealing two separate compartments of advertising and publicity supplements including the wonderful Chandu mask seen above. 


The charmingly thirties as copy urges us to "open the doors to bigger box-office" with a "go-gettum" attitude or "the return of can do!".  I've seen this sucker in auctions for only about $1000 so break open your piggy banks for this one.  My piggy bank spied the price and died of shock!

   

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