SHOCK THEATER DAWNS ON TELLY

EVERYONE READING THIS ALREADY KNOWS ABOUT SHOCK THEATER, I'M SURE. 

In October 1957, Universal licensed 52 of their horror and mystery films to television for the very first time through Screen Gems.  While John Zacherle as Roland on Philadelphia's WCAU-TV would become a nationwide phenomenon, cities across the nation also had local horror hosts to present the Shock Theater package.  Here are just a few of the newspaper/TV Guide ads which came out at the time as well as a two-page spread announcing the new Shock Theater TV package in the TV Guide magazine.